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Some people are harder to buy for than others.

A personalized gift only works if it says something true about the person. These are grouped by who is receiving it, and what tends to land with them.

Six people, six approaches

Who is it for?

For Mom

She still has the card you made in 2003. Anything with your handwriting or your childhood address on it outperforms anything expensive.

For Dad

He’ll say you shouldn’t have, then keep it on the desk. Desk-sized and understated beats wall-sized and sentimental.

For Grandparents

The photo they’d want printed properly — usually one they took, not one of them. Larger type is not a small detail.

For Your Best Friend

The one who’d know your order. Inside jokes print better than declarations.

For a Couple

Wedding, anniversary, or a first place together. Print both names, not one.

For a Pet Person

Fifteen years is a long time to have someone at the door. Portraits and memorials from phone photos.

A short, opinionated guide

Three rules that hold for almost everyone.

We have made a few thousand of these. The pieces that get kept have very little to do with price.

Specific beats sentimental

“14 March 2019” lands harder than “forever”. A real date, a real address, a real number of miles.

One idea per piece

Names, dates, coordinates and a quote on the same print reads like a certificate. Pick one thing to say.

Match the room, not the person

A beautiful piece in the wrong format gets put in a drawer. Ask yourself where it would physically go.

Ordered most across every recipient

If you only look at four things.